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Fishy Business Columbus is the most high-profile company in the world of fish. These days, there are no more stories about the hook that goes through the fingers or the scale that goes up your nose. But back then it was a fascinating experience to see these things. These days it’s much easier to get your fishy business started. Not only do you want to know who your customers are but you also want to know what kind of goods they’re buying and whether they appreciate looking at images of alligators or endangered turtles.