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fgi business group is a media agency that produces, markets, writes about and distributes advertising for various advertising and marketing related campaigns. The latest from the agency we are talking about is their recent campaign for Apple. The ad shows an Apple executive getting on a public transport with a group of young boys. They arc wearing Apple aisles products, but none of them wear Journeys. Apple was running its own campaign against the boys in the ad, particularly since these boys are also carrying iPhones. The boys are instructed not to wear Journeys products, because they’re not made by Apple and because their dads don’t know what they’re doing wrong or what they’ve been through in the past.