Turbotax is a very small business with a lot of people in it. This is the third year the company has existed, and the third year we haven’t been able to break even. I personally think the reason for the lack of growth is that the business isn’t profitable. We’ve had some great successes, but overall they aren’t enough to make us break even.
Turbotax had a very different take on the past year and this year. Instead of the usual, “everything is ok,” we have been given a positive vision in which the company is a success, and we can actually turn a profit. In the first year we were given a positive vision for a company, but it seemed like we were only given the positive vision for the first year.
The fact that the Turbotax business wasnt profitable was because the business wasnt growing. This is a little bit like the old adage, “A penny saved is a penny earned”. It’s a very simple and simplistic way of saying that if you make money selling something then you should actually be making more money selling the same thing over and over again. With Turbotax, you only made money once. Why? Because the sales werent growing.
The most popular thing to do when a company starts to grow is to make even more money selling the same thing over and over. This is why, for example, there are thousands of people who spend money on the newest and latest iPhone, instead of spending it on a more useful new feature like a new camera. This is the same thing that happened with Turbotax – the company’s sales werent growing, instead they were growing like crazy.
Turbotax was, and is still, a huge success. The problem is that these days most companies don’t do that, they just make it all the time. Turbotax was an exception to the rule, but I think a lot of companies are going to see this as the new normal.
I’m not saying that Turbotax is going to go away. I’m just saying that Turbotax is going to be different, it won’t be the same as it was in 2013. Turbotax will be more user friendly, and it will be more lucrative for Turbotax. However, it will also be more costly and a lot less fun for Turbotax.
The fact is that most companies will never actually make money from Turbotax. And to be fair, I’m not saying that Turbotax is going to make money from Turbotax, but if they did, and the company did make money from Turbotax, it would be pretty pointless for them.
Yes, Turbotax is going to make money from Turbotax. The problem is it is still about the same as it was in 2013. The reality is that if I had to describe Turbotax 2013 in one word at the moment it would be “boring.” There isn’t really money in it. It is just a toy that a bunch of people have been playing with for the last few years.
Turbotax has always been about giving people a new way to kill their opponents. It was never really about money. It is about doing something people enjoy doing. Whether it is the “death” part that is the real problem with Turbotax. There is no way to really know for sure, but I suspect that Turbotax is just going to become a money making machine. The problem is that it is only going to be around for a small amount of time.
