We were on a trip to Columbia, SC the other week and stopped by the Columbia Business Card Company. The owner, Kevin Harris, gave us a tour of the facility and even showed us how to write our name on a business card. We were impressed by the selection of cards and the professionalism of the staff.
Not only are business cards important to business, but business cards are important to our professional lives as well. Business cards help us to network and communicate with people with whom we may not be able to easily communicate face-to-face. They are also important to the way we conduct ourselves in social situations. If a business card is good enough for a business owner, it’s good enough for a professional.
The business cards we received were all of the same pattern, white with black stripes. The black stripes are the ink color of the business card, and the white stripes are the paper color. That’s perfect. The business card is basically a white piece of paper with black stripes on it. We can always make colored business cards if we wanted to, but it’s not practical.
The black stripes on the business cards were printed on the business card itself, and the white stripes are printed on the paper. The black and white stripes of the business card are actually the same color. Why would anyone want to make a colored business card with black stripes on the white stripe? The black stripes are also the same color as the paper stripes.
One of our favorite things about using black and white striped business cards is that the stripes are so subtle that we don’t even realize we’re doing it. We can create a striped business card that looks like any other business card, but it’s actually more subtle, because it looks a lot like an ordinary colored piece of paper.
When we first started using color in our business cards, I was excited because I wanted our colored business cards to look like the actual business cards we use at our office. This was before we knew it would be the color that would eventually become our signature mark. We werent looking for a signature mark, we were looking for a way to make the striped business cards look subtle.
I had written a letter to a customer (who’s name I can’t remember) in hopes that they would consider having our striped business card signature mark color. I sent them a colorized template (which is actually the same letters but slightly different colors) and just had a conversation with them regarding how to make the letters look subtle. Of course, the reply they received was, “You can’t do that.
Its a great idea, but not exactly the result we were looking for. I did have them write me a letter saying that they were happy with the signature mark they have, but they wanted a color that is subtle enough to not be noticeable. It was hard to get them to understand that their signature mark was what they wanted.
We got a “signature mark” for our business cards. We wanted a “signature mark” but they wanted a color that was subtle enough to not be noticeable. It was hard to get them to understand that their signature mark was what they wanted.
I can’t tell you how much I appreciate this. It’s a great way to get your company in front of potential clients. I’m sure they were just going to send me a letter and I would have lost interest. Now I can get a big, bold, and noticeable signature mark on my card. And a signature mark that looks like a letter.
