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The time when advertising used to be done through radio and television is long gone. Now, it’s time for digital marketing to be at the forefront. Internet advertising helps you advertise your business to customers daily, mostly at an affordable price, compared to conventional media marketing. And in the sphere of digital or internet advertising, video advertising is undoubtedly the future.
You may have your doubts. Is it worth it to use videos to promote your business? Are there sufficient resources to use and create video content? The simple answer: yes. It is one of the most profitable and versatile digital marketing tools. Here are five more reasons why you need to use video marketing.
1. Videos lead to high engagement.
By 2022, videos are expected to be almost 82% of online traffic, thus dominating online content. Each month, 85% of online users watch at least one video on average. 54% of them wish to watch more video content from their favorite business and brands. Many customers are searching for content; therefore, it’s no wonder that 87% of marketing professionals are using video advertising.
There is no competing with video content when it comes to social media engagement. Videos on Facebook have almost 135% higher organic reach when compared to posts with images. Similarly, Instagram generates double the engagement on video posts compared to photos. The higher the engagement, the more your product’s popularity. Tailored video content, like that created by a professional video ad maker, will give your business a high chance of reaching your target audience.
2. Videos have high re-share value.
One of the most significant features of video content is that it can be shared so easily. Videos on social media are shared almost 12 times more than images and text posts altogether. Videos are shared by nearly 92% of mobile consumers.
On Twitter, the chance of a video being retweeted is 6 times more than a Tweet with an image or text. Making shareable content is an integral part of marketing strategy, as customers play a significant role in popularizing your brand.
Prioritizing video marketing will enhance your brand awareness and get desirable results. 73% of customers have accepted that a brand’s social media presence has affected their purchasing decisions. 84% of them have affirmed that a brand’s videos had positively persuaded them to buy their product. Hence, it is pretty evident how video advertising has helped, as 88% of marketers are happy with the ROI generated from social media campaigns.
As per Wyzowl’s statistics, 63% of businesses are utilizing video content marketing. 82% of them feel that video marketing is crucial to their strategy. Video has progressed fast and will soon reach heights we have never imagined. 83% of businesses have testified that video marketing gave them good ROI. Therefore it’s a great investment to add video content to your marketing strategy to get desired results.
3. Google loves videos.
Videos help you increase the time spent by visitors on your website. Thus, exposure for a longer duration helps establish trust and inform search engines that the website has good content. As per statistics by Moovly and Forrester, if you have a video on your website, it’s going to show up around 53x more on Google. With YouTube now under Google, there has been a massive uptick in how videos enhance search engine ranking.
Ensure that you optimize your YouTube videos for SEO while using a video ad maker to create more video ads. Add interesting, catchy descriptions and titles and add backlinks to your website, services, and products. Encourage target customers to take the next step and browse through various videos to encourage them to take action.
With YouTube coming under Google’s fold, Google uses keywords to put its own site, YouTube, to rank Number One on the results page. When you search for any term, it is highly likely that the top 3 search results will have YouTube videos. So, you need to leverage videos and video SEO in your marketing strategy to make a mark.
4. Videos attract mobile users.
Mobile and video are inseparable. 90% of customers watch videos through their smartphones. Since 2013, views from mobile videos have increased by over 233%. As per YouTube, video consumption on mobile has increased by 100% each year. As people browse through videos wherever they are traveling in a cab, waiting for the bus, in a restaurant, etc., your video audience number is getting higher and higher.
As per Google, smartphone users are 1.4 times more likely than desktop viewers and twice as likely as TV viewers to have a personal connection with brands that show ads or video content on smartphones. Mobile video growth means that the brands must acknowledge and provide better video content for consumers to watch on mobiles.
5. Videos can be used to explain anything.
Are you launching a service or product? Then make an informational video on how it works. 98% of customers have said they resort to an explainer video to understand a service or product. This is why 45% of businesses utilizing video marketing have added explainer videos on their web pages. 83% of businesses have accepted that these explainer videos have been effective.
However, not every explainer video is enough to create a mark. Are you struggling to explain a complicated yet helpful feature of your product? Then, make an animated video explaining it. Animations are highly effective in bringing any concept to life in a way live video or text cannot. They are the best combination of nostalgia, entertainment, simplicity, and efficiency.
Compared to written content, video content helps create a personal connection. Establishing an emotional and personal connection with the target audience helps improve sales and develop long-term relationships with consumers. 83% of customers prefer a chatty and informal tone in marketing videos; therefore, it’s a win-win situation for businesses.
Tutorial videos, customer reviews or testimonial videos, and demonstration videos are among the most effective video content. This shows us how customers search for a personal touch in video content. Above all, using video content to create a personal connection is not a difficult task, and user-generated content is a very effective method to do it. Your customer understands your service or product more than anyone. Therefore, involving them in video marketing is the best thing to do.
Are you ready to use the video marketing trend?
No matter which business you own, your services or products will significantly impact your digital marketing strategy’s success. So, an online video editor will provide the freedom and facilities to create video ads in minutes and promote your business effectively.
Another great thing about video content is that it lets you express your creative side. You don’t have to just stay limited to a single platform, purpose, or theme. You can use your videos in whatever way you want to enhance the success of your brand. The icing on the cake: you don’t even need professional experience – start right away by trying them for free. So, don’t waste your time anymore and explore the infinite potential of video marketing!